You know how some apps just feel right together? It’s like they were made for each other. Imagine if that was the case for your business — you could save time and money by having apps work seamlessly together. With app integrations, that’s exactly how it works!
If your business has an app you use on a daily basis, chances are it has support to connect with other apps to streamline processes and make life easier.
Take accounting software, for example; it might not be so useful without the right integration to help you track assets and invoices through any data-collecting app or software.
That’s where the AWS EventBridge comes in handy. This powerful SaaS integration helps businesses connect with third-party apps via email, SMS, Slack, HipChat, and more. Let’s explore why this is such a beneficial integration solution for businesses of all types…
- What is AWS EventBridge?
- How Does AWS EventBridge Work?
- Features of AWS EventBridge
- EventBridge Pricing
- Key Benefits of using AWS EventBridge
- Key Disadvantages of Using EventBirdge
- Difference between CloudWatch & EventBrdige
- Difference between AWS EventBridge & AWS SNS
- Use Cases: When to Use EventBridge?
1. What is AWS EventBridge?
AWS EventBridge is a cloud-based service that helps businesses connect with third-party apps via email, SMS, Slack, HipChat, and more. Businesses can set up automated integrations between apps and receive notifications when there is an important event.
Users can also view and edit events in the AWS Cloud. Customers can set up the AWS EventBridge to send emails, push notifications, and send SMS messages based on app events.
It integrates with hundreds of enterprise apps and integrates with many different apps that are available in the AWS Appstore. AWS EventBridge is a business service, so it’s not available for personal use.
2. How Does AWS EventBridge Work?
Once a user sets up an app integration, the service will automatically detect any new events. Each app has its own set of events, so engineers can customize the AWS EventBridge for each app.
Customers can also integrate their own applications with Microservices, SaaS Apps and custom apps as evet sources that publish events to an event bus.
Customers can also create their own custom events, create user permissions, and create auto-replies.
EventBridge can integrate with several apps, including Zapier, Slack, HipChat, Jira, and more. The AWS EventBridge works well with apps that send events as an email, text, Slack message, or other device notification.
3. Features of AWS EventBridge
Over 500 apps available: AWS EventBridge allows users to set up integrations between apps. The service supports more than 500 apps, including over 75 public apps for free.
The AWS Appstore also offers hundreds of enterprise apps for businesses to choose from. Send emails, SMS, push notifications, and other notifications.
AWS EventBridge can send messages to users in three ways: as an email, text, or other notification on a device. Users can customize notifications by choosing which fields they want to include in the message, such as the user’s name, location, and more.
Customizable events: Users can choose what type of event they’d like to receive. They can also create custom events with their engineers.
Searchable events: Engineers can create a database with events to help users find information more quickly.
Here is list of Eventbridge features:
- Global Endpoints: makes it easier for customers to build robust and reliable applications by automatically failing over their event ingestion to a secondary region during service disruptions without the need for manual intervention.
- API Destinations: enables developers to send events back to many on-premises or software as a service (SaaS) applications with the ability to control throughput and authentication.
Archive and Replay Events: enables developers to debug their applications quickly, extend them by hydrating targets with historic events, and recover from errors
Schema Registry: Stores event schema in a registry that other developers can easily search and access in your organization, so you don’t have to find events and their structure manually. The registry also allows you to generate code bindings for programming languages such as Java, Python, or TypeScript directly in your IDE so that the event can be used as an object in your code
SaaS Integration: natively integrated with apps like Datadog, OneLogin, PagerDuty, Savyint, Segment, SignalFX, SugarCRM, Symantec, Whispir, and Zendesk, with additional integrations planned. No need to manage any integration setup like authentication events from your SaaS provider, they simply appear on your event bus.
Decoupled event publishers and subscribers: can publish events to the event bus without awareness of subscribers.
- Security: Easily integrates with AWS Identity & Access Management IAM.
- Pay per Event: Events generated by AWS services are free. Only pay for events generated by your own applications or SaaS applications
4. EventBridge Pricing
The service is free for up to 100,000 events per month and 15 employees.
There is also a SaaS plan for businesses with more than 100,000 events per month and 500 employees. The pricing for each plan depends on the number of events sent per month.
The standard pricing is $12.50 per million events, and the advanced pricing is $4.50 per million events.
5. Key Benefits of Using the AWS EventBridge
Enables quicker data-driven decision-making: AWS EventBridge sends real-time data from different apps, so users can see the data in context. This integration helps decision-makers see how different data sources connect to create one big picture.
Speed up process parameters: AWS EventBridge sends notifications based on events, so businesses have a clearer picture of those parameters outside the app. The AWS EventBridge can help users see how their accounts are performing or how much money they have left.
Improve employee performance: AWS EventBridge can help businesses see how employees are performing with their tasks and track key metrics, like time spent on different activities or how many tickets have been resolved.
Compitable with 95+ AWS Services: Ensuring integrations with other AWS apps, and performing multiple task with minimal to no involvement.
Affordable to Use: Whether it is communication between 3rd party services, AWS services, custom events, or even events to other buses, it has a flat rate of $1 per million events sent or published.
This ensures that they can be accessed by everyone, resulting in a major boom for their business.
6. Key Disadvantages of Using the AWS EventBridge
- Limited connections per Account: Only 100 connections per account
- Lack of control or automatic scaling: No proper control on automation
- Similar to AWS Lambda: AWS lambda was launched in 2014 as server-less event bus resolution, and AWS Eventbridge in 2019. The expectations was high with EventBridge, it does meet the expectations, but the big leap was missing.
7. Difference between CloudWatch & EventBridge
EventBridge is the evolution of the CloudWatch Events service. It brings new features, including the ability to integrate data from popular SaaS providers as events within AWS.
It uses the Amazon CloudWatch Events API, with more functionality, like the ability to ingest events from SaaS apps.
The EventBridge service uses the CloudWatch Events API and it is fully backward compatible, so you don’t need to make any changes to your existing CloudFormation templates or API calls.
Event-based architectures can make it easier to decouple your application services and make your systems more extensible.
8. Difference between AWS EventBridge & AWS SNS
The main difference is EventBridge has lot more target options.
9. Use Cases: When to Use EventBridge?
- To publish messages to many subscribers, and use the event data itself to match targets interested certain patterns.
- To integrate with other SaaS providers such as Shopify, Datadog, Pagerduty, or others
- To easily discover schemas that other teams creates and use them into your application.
- To use regular scheduled events using a cron-like expression to periodically send messages to your event bus.
10. Final Word
The AWS EventBridge is an excellent integration solution for businesses that want to connect with third-party apps. This service allows users to send notifications based on custom events, receive emails, and track key metrics.
The AWS EventBridge is a powerful tool that can help businesses streamline processes and make more informed decisions.
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